Chat vs Classic Quizzes: Which Format is Right for You?
Q2M offers two distinct quiz formats: Classic and Chat. Understanding the differences helps you choose the right format for your goals.
Classic Quizzes
Traditional form-style quizzes that display all questions in a structured layout.
Best For:
- Surveys with many questions
- Professional assessments
- Data collection forms
- Desktop users
Advantages:
- Users can see all questions at once
- Easy to review and edit answers
- Familiar format
- Better for complex questions
Chat Quizzes
Conversational, one-question-at-a-time format that mimics messaging apps.
Best For:
- Mobile users
- Casual engagement
- Short surveys (5-10 questions)
- Younger audiences
Advantages:
- Higher completion rates
- More engaging experience
- Less overwhelming
- Perfect for mobile devices
- Feels more personal
Completion Rate Comparison
Our data shows:
- Chat Format: 78% average completion rate
- Classic Format: 62% average completion rate
However, classic quizzes work better for longer, more detailed surveys where users need to reference previous answers.
Making Your Choice
Consider these factors:
- Audience: Where will they take the quiz? Mobile or desktop?
- Length: How many questions? (Chat works best under 15)
- Complexity: Do questions require careful thought?
- Goal: Quick feedback or detailed data collection?
You Can Use Both
Create different versions of your quiz for different channels. Use chat format for WhatsApp and SMS, classic for email campaigns.